It’s been a busy 2024!
So as another year draws to a close, we’re taking a moment to reflect on some fabulous campaigns we’ve been lucky to work on this year – alongside some truly inspiring organisations.
IWF
And we’re starting with a campaign that truly made waves – Think Before You Share. This daring behaviour change campaign used sexualised fruit to drive home the consequences to young people of sharing sensitive images online.
The campaign exceeded all expectations, with YouTube ads achieving an incredible 94% view-through rate, far surpassing the 30% industry benchmark.
Barts
We also launched our new fundraising proposition for Barts Charity, tapping into the warmth and kindness of the amazing NHS staff that the charity supports. Our suite of 18 fundraising vinyls transformed spaces in nearly 100 different locations around the five hospitals Barts Charity serves.
St John Ambulance
We joined St John Ambulance’s mission to teach first aid to 50,000 people during Save a Life September. Our campaign centred on a moving social film which tells the stories of ordinary people who, through first aid, did something truly extraordinary — and saved a life.
Mind
And our ongoing legacy campaign with Mind is already empowering supporters to create lasting change. We can’t wait to see the imapact this has in 2025!
ACCA
Finally, our long-standing partnership with ACCA took another exciting step this year, as we developed a global campaign and a special film to celebrate a major milestone in their member community.
Awards
We’ve also had some wonderful recognition for the partnerships we’re so proud of.
We won the award for Best Creative Partner to the legacy sector at the Smee & Ford Awards 2024, for our outstanding work with NSPCC and Shelter.
Our campaign with the IWF was nominated for the Disruptive Communications Award at the European Excellence Awards.
And to round off the year, we found out that our Christmas campaign for the British Red Cross has been nominated for a DMA award.
Now, to 2025…
Thankfully, 2025 is shaping up to be just as exciting as 2024, with more wonderful campaigns and collaborations that we can’t wait to share. Off the top of our heads…
Yorkshire Cancer Research are gearing up to launch their fantastic new brand campaign, driving their mission for a Yorkshire free from cancer. Meanwhile, The Leprosy Mission are introducing an inspiring regular giving product, building a community of donors dedicated to defeating leprosy and transforming lives.
Then there’s Brainkind, who will be bringing their brilliant new fundraising proposition to life. And Crisis will release a powerful regular giving DRTV campaign – because people experiencing homelessness need support every month, of every year. For as long as it takes. Not to mention some very special new partnerships that we can’t wait to get started with.
That’s not all – but if you want to know more, you’ll just have to keep your eyes peeled.
We’ll see you in 2025!
