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Christmas direct mails scattered on a brown carpet, including a cover image of an elderly woman and the text 'Please pick up...'.
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The Strategic Envelope: why your Christmas appeal needs more than just snowflakes

5 Mins
Examples of UGC content from ACCA Members
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Why UGC is the ultimate recruitment tool

8 Mins
Sexualised fruit images designed to shock the viewer
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Not just another wallpaper ad: Using shock to break the scroll 

5 Mins
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Stewardship – The Future of Legacy Giving

7 Mins
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Behaviour Change Campaign of the year finalist

2 Mins
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Why the most powerful stories deserve more than a social post

5 Mins
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