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Recent highlights
and greatest hits.

  • +£1m total appeal income
  • 179 % of email fundraising target hit
  • +29 % increase in brand impressions year-on-year
  • Retention target beaten
  • 44 52 % Email open rate
  • 12 16 % Click-through rate
National Trust for Scotland

Regular Giving Product

  • 75 % Retention rate
  • £ 25 k above target in year 1
  • 170% more leads than target
  • -63% CPA nearly two thirds less than target
  • 65% more page sessions than in 2022
  • +1.64 % year-on-year increase in retention rate
  • 7.3 % Increase in email renewals
  • 92 % Recall on creative and messaging
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