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Recent highlights
and greatest hits.

Everyone's seen your daughter's (picture of plum)
The Internet Watch Foundation

Behaviour Change Campaign

  • +£1m total appeal income
  • 179 % of email fundraising target hit
  • +29 % increase in brand impressions year-on-year
  • 17k unique visits per month
  • 71k page views
  • 620 story submissions – and more being added!
  • 170% more leads than target
  • -63% CPA nearly two thirds less than target
  • 65% more page sessions than in 2022
National Trust for Scotland

Regular Giving Product

  • 75 % Retention rate
  • £ 25 k above target in year 1
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