We’re proud to share that the Internet Watch Foundation has been shortlisted for Behaviour Change Campaign of the Year at the 2026 Global Good Awards – for our joint campaign, ‘Think Before You Share’.
The campaign set out to tackle one of the most urgent challenges facing young people online: the normalisation of nude sharing, and its devastating contribution to child sexual abuse material (CSAM) on the internet.
Using sexualised fruit emojis, shock, humour and a one-line message – Think Before You Share – the campaign delivered 122 million impressions, 350,000+ clicks and a 94% YouTube view-through rate: three times the industry benchmark.
We couldn’t be prouder of what the IWF and their team have achieved – and of the work we did together. Congratulations to all of this year’s finalists.
We’ll see you at BMA House on 24th September.
Read more about how we managed to stop the scroll here – and for a deeper dive on TikTok targeting, read this article co-written with our partners at ROOT media.
