Behind the scenes: a breakthrough behaviour change campaign for teens

Discover how we created our groundbreaking behaviour change campaign for teenagers – watch our webinar below.

You’ll hear from the team that made it, as they talk through every decision that ensured this campaign got noticed – and genuinely changed behaviour.

From involving teenagers in the creative process to some innovative targeting strategies, the campaign broke the mould – and we’re sharing everything we learnt.

Watch now, and get an exclusive behind-the-scenes look at:

🍌 The strategy that made it click
🍑 The bold media buying behind it
🍒 The proof it truly worked

Recording below ⬇️

Speakers

Emma Hardy (she/her)
Communications Director at the Internet Watch Foundation
Emma is a Chartered PR Practitioner and communications leader, with over 20 years’ experience helping purpose-driven organisations build trust, influence, and impact. As Communications Director at the Internet Watch Foundation, she has led strategies that protect children, strengthen reputation, and shape public understanding of complex issues. Emma is passionate about ethical leadership, developing high-performing teams, and using clear, honest communication to drive change. She loves turning complex, sensitive topics into messages that really connect with people.

Isabella Parkes (She/her)
Account Manager at ROOT Media
Isabella Parkes is an Account Manager at Root Media, a Manchester-based independent agency specialising in media strategy and buying for charities and cultural organisations. She plans and executes multi-channel campaigns with a focus on performance analytics, audience segmentation, and creative optimisation – delivering growth in lead generation, brand awareness, and fundraising ROI.

Joe Nicholson (he/him)
Creative Director at Consider
Joe’s spent his career transforming how purpose-led organisations communicate. He leads Consider’s creative team, motivating them to create genuinely original, memorable work that catches attention, changes minds and inspires action.

Amy Nield (they/them)
Strategy Director at Consider
Amy is an expert in purpose-driven communications. They oversee all strategic work at Consider, finding the human and cultural truths that make sure our work gets noticed – and use data and insights to drive consistently breakthrough results.