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WEBINARS 12.03.24

Ask the experts: the secrets of a winning Christmas appeal

An image symbolising Christmas fundraising

Watch the video below to discover the secrets to a winning Christmas appeal.

With 30% of annual giving taking place in December alone, it’s no secret that the festive season is a crucial part of the charity sector’s fundraising calendar.

Join a panel of fundraising specialists as they share their secrets to a compelling Christmas appeal, including:

  • How and why Christmas appeals have evolved
  • Where to focus your innovation efforts
  • Predictions for Christmas fundraising in 2024…

Watch the video now.


Tom Travell (he/him)
Head of New Supporter Development at British Red Cross

Charlotte Moyles (she/her)
Digital Fundraising Manager at Crisis

Ben Brill (he/him)
Creative Director at Consider

Megan Ashdown (she/her)
Senior Digital Account Director at The Kite Factory

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