ACCA was nearing a major milestone: a mighty 250,000 members.
The opportunity was too good to miss. We knew that, with the right campaign, we could speak to ACCA members in every one of the 180 countries they’re found in. And, by engaging them properly, we’d use this moment to drive brand loyalty and – ultimately – retention.
what we did
- Hero brand film
- Animation
- Social campaign
- Interactive microsite
- Email journey
From our years of working with ACCA members, we’ve seen time and time again how accountants are the unsung heroes.
That’s because accountancy is the lifeblood of every industry and every sector globally. Whether it’s sport or space travel, renewable energy or Michelin-starred restaurants, finance powers so much success.
Our campaign told that story: the collective impact of ACCA members all over the world, celebrating everything that they make possible.
With that message in mind, we created a simple yet powerful way to respond – a way for members to connect, and share stories of their personal impact on the world.
We created a hero film to inspire pride in the profession – and creatively used stock and found footage to develop a treatment that’s anything but generic.
We built a playful, paper cut-out style to capture the personality of ACCA members – and champion the impact finance professionals can have.
Alongside our headline film, we produced a full suite of animations, cutdowns and social marketing. Everything pointed towards our bespoke microsite, including gamified elements and a globe where every member could put themselves on the map.
The results are still coming in, but members have been loving this campaign so far.
Our microsite had 500,000 visits in just 6 weeks, and so far there have been 1,300 submissions – and counting!
Already, the celebration has created a global buzz: uniting ACCA members and inspiring them to feel proud of everything they make possible.