Imperial Tech Foresight explores the plausible careers and futures of the world in 20+ years. The ideas are generated from the research and academic community at Imperial. These are the people advancing our future. They are also thinking through the implications of their work, and what they think is plausible for the years to come.
The Tech Foresight programme was developed in conjunction with Imperial Business Partners (IBP). Organisations, who are members of the IBP programme, have early, and in some cases exclusive, access to parts of the research. The Imperial team asked us to create a look and feel that would inspire and captivate the attendees at its Tech Foresight event.
The concept needed to be rolled out across a variety of materials, so flexibility was a key requirement. We began by developing a full understanding of the event audience – the college’s corporate partners who are interested in discoveries made in the Imperial College labs.
What we did
- Brand
- Videos
- Microsite
- HTML Newsletter
- Brochure
Combining this knowledge with our expertise in the sector, we were then able to engage this audience by creating branded event with messages that could work with both on and offline.
On top of dynamic video graphics and an informative HTML email newsletter, we created a responsive website the client could manage themselves to continuously connect with its captured audience. This was supported by an eye-catching brochure design, which helped to explain the research in a tangible format.
Find out more about Tech Foresight here
