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Membership

An image showing creative from ACCA'S 250k celebration
ACCA

Member Loyalty Campaign

  • 500,000 website visits in 6 weeks
  • 1,300 member submissions - and counting!
An image showing creative from ACCA’s Global Member Engagement Campaign
ACCA

Member Engagement Campaign

  • 17k unique visits per month
  • 71k page views
  • 620 story submissions - and more being added!
CIPD

Member Retention Campaign

  • +1.64 % year-on-year increase in retention rate
  • 7.3 % Increase in email renewals
  • 92 % Recall on creative and messaging
National Trust for Scotland

Regular Giving Product

  • 75 % Retention rate
  • £ 25 k above target in year 1
CIPD

B2B proposition and identity

ACCA

Member Retention Campaign

  • Retention target beaten
  • 44 - 52 % Email open rate
  • 12 - 16 % Click-through rate
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