Following hugely successful bursts of our brand awareness campaign for Yorkshire Cancer Research last year, we’re back on air across the region.
The previous iterations of our brand campaign told Rob’s story – and how the charity’s clinical trials are saving lives, meaning that people can live more life with those they love.
Our work saw fantastic results, including doubling spontaneous brand awareness across Yorkshire.
Now, our campaign is live again, leading with a new film: Julie’s story.
This heartwarming TV advert follows Julie through cancer diagnosis to treatment and beyond – showing how, thanks to clinical trials, cancers are being diagnosed earlier in Yorkshire, and more people are surviving.
We’re really proud of this whole brand campaign, which is hitting screens and airwaves across the region right now. It’s all to raise awareness of the incredible work Yorkshire Cancer Research does, so that people like Julie can share more moments with those they love.
