Ask the experts: a masterclass in legacy fundraising for 2024
Watch the video below for a masterclass in legacy fundraising.
Join a panel of legacy fundraising experts as they explore the biggest challenges facing the sector in 2024. During this free webinar, they discussed and answered some burning questions for legacy fundraisers, including:
- How to secure stakeholder buy-in for legacies
- Where to focus your resources
- How to build a successful legacy team
Watch the video now.
Emma Hazlewood (she/her)
Head of Legacy Development at the National Trust
A passionate legacy fundraiser, Emma has built award-winning legacy marketing programmes for the likes of the University of Birmingham. She currently leads the Legacy Development team at National Trust to significantly increase engagement with legacies, most recently securing internal investment to grow the programme.
Anaish Yilma-Parmar (he/him)
Head of Legacies at British Red Cross
Anaish leads teams across marketing, development, stewardship, events and income management to secure gifts in Wills to the value of circa £35M per year for British Red Cross.
Sinem Bilen-Onabanjo (she/her)
Head of Legacy Engagement at Oxfam
Sinem had various marketing and communications roles in the commercial sector before moving to the third sector in 2017. Having worked in legacy, mid-level and individual giving roles within the international development and higher education sectors, she joined Oxfam as Head of Legacy Engagement in 2022. She is currently leading a transformation of their legacy programme – starting with a powerful above the line campaign.
Joe Nicholson (he/him)
Associate Creative Director at Consider
A fundraiser through-and-through, Joe’s spent his career helping charities inspire action through words. As one of Consider’s lead creatives, he’s passionate about transforming how the UK’s charity sector communicates.