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Charity

YMCA

Mid-value appeal

  • +26% Above income target
Image showing the boy looking at a photo of his grandad
Canal & River Trust

Legacy DRTV Campaign

  • 240% of annual enquiry target reached in 4 months
An image showing creative from IWF's behaviour change campaign: Think Before You Share
The Internet Watch Foundation

Behaviour Change Campaign

  • 122 million impressions
  • 350,000 clicks
  • 94% of viewers on Youtube watched the video to the end
Yorkshire Cancer Research

Brand Awareness Campaign

  • 100% increase in spontaneous brand awareness
  • 69% say they're more likely to support the charity
AGE UK

‘Fred’s World’ World Cup Brand Film

  • +29 % increase in brand impressions year-on-year
AGE UK

Christmas Appeal

  • +£1m total appeal income
  • 179 % of email fundraising target hit
Mind

Christmas Campaign

  • 131% of target for direct mail
  • £332.4k over target for digital donations
  • 17% increase in average gift
An image showing creative from NSPCC’s Legacy Fundraising Campaign
NSPCC

Legacy Fundraising & Gift in Wills

  • 170% more leads than target
  • -63% CPA nearly two thirds less than target
  • 65% more page sessions than in 2022
An asset from Shelter's legacy campaign.
Shelter

Legacy Proposition and Rollout

  • 50:1 return on investment in year 1
  • 3.5 million impressions in latest campaign
  • £1 million in predicted future income from January 2023
Crisis

Regular giving DRTV advert

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