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UCL Website Redesign


With more than 12,500 registered users, University College London’s Centre for Holocaust Education is a vital resource for educators and students across the UK.

But they came to us with a problem: their website didn’t match their reputation.

And as a platform for tackling misinformation and misconceptions, they desperately needed an online presence that was clear and user-friendly.

That’s where we came in.

what we did
  • Website
  • UX design
  • Modular CMS-based web build
  • Course booking functionality
  • Transactional emails
  • CRM integration

With reams of disorganised content, unused pages, and no clear hierarchy for the vital information, their website needed a serious overhaul.

We decided to start from scratch, move their existing WordPress site, and totally revise the UX design and content.

Along with carefully migrating all of the essential data – including case studies and lesson plans – we stripped back the look and feel. With our less-is-more approach, we created a streamlined, user-friendly experience.

The results spoke for themselves: in one month after launch, we saw 4,500 new visitors. And from day dot, we had sustained, strong engagement.

It was a big, complicated task, but through careful design we preserved an essential resource for Holocaust education – helping the Centre reach many more minds with this most important of histories.

  • +1.64 % year-on-year increase in retention rate
  • 7.3 % Increase in email renewals
  • 92 % Recall on creative and messaging
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