Behind the scenes: a breakthrough behaviour change campaign for teens
Teenagers – there’s no getting through to them.
Except this campaign did.
Countless organisations face the same challenge: how to connect with teenagers, the toughest of target audiences, in a way that sticks.
Join us at 11am on Wednesday 19th November to find out how our campaign with the Internet Watch Foundation not only grabbed attention, but actually changed the ways teens behaved online.
Hear from the team behind a breakthrough campaign that cut through the noise and made a real impact – all in the name of supporting the Internet Watch Foundation’s mission to prevent child sexual abuse material from being online.
No gimmicks. No guesswork. No need for eye-rolls.
Get an exclusive behind-the-scenes look at our strategy, some very creative media buying, and the proof that it really worked.
Save your seat now.
Speakers
Emma Hardy (she/her)
Communications Director at the Internet Watch Foundation
Emma is a Chartered PR Practitioner and communications leader, with over 20 years’ experience helping purpose-driven organisations build trust, influence, and impact. As Communications Director at the Internet Watch Foundation, she has led strategies that protect children, strengthen reputation, and shape public understanding of complex issues. Emma is passionate about ethical leadership, developing high-performing teams, and using clear, honest communication to drive change. She loves turning complex, sensitive topics into messages that really connect with people.
Joe Nicholson (he/him)
Creative Director at Consider
Joe’s spent his career transforming how purpose-led organisations communicate. He leads Consider’s creative team, motivating them to create genuinely original, memorable work that catches attention, changes minds and inspires action.
Isabella Parkes (She/her)
Account Manager at ROOT Media
Isabella Parkes is an Account Manager at Root Media, a Manchester-based independent agency specialising in media strategy and buying for charities and cultural organisations. She plans and executes multi-channel campaigns with a focus on performance analytics, audience segmentation, and creative optimisation – delivering growth in lead generation, brand awareness, and fundraising ROI.
Amy Nield (they/them)
Strategy Director at Consider
Amy is an expert in purpose-driven communications. They oversee all strategic work at Consider, finding the human and cultural truths that make sure our work gets noticed – and use data and insights to drive consistently breakthrough results.

