Higher education has always been close to our hearts at Consider. Over the past two decades, we’ve helped some of the world’s most respected universities and institutions shape how they communicate, connect, and stand out in this increasingly competitive and fast-changing sector.
We’ve worked on creative and strategy in higher education since the agency’s beginnings – London Business School was Consider’s first client.
And it wasn’t long before we were working on almost every aspect of their marcomms – from alumni email communications and global fundraising campaigns to programme-specific branding, marketing, websites and more. It’s a trusted and long-term partnership that continues to the present day.
Our approach has always been to understand the unique needs of each institution, then craft strategies and creative accordingly. This approach meant we quickly grew a reputation for creating intelligent and award-winning education campaigns.
Which in turn led to us working on projects with many other world-class institutions, like creating email comms and websites for UCL; global advertising campaigns for the University of London; multiple faculty brands and videos for Imperial College; alumni fundraising at King’s College London, and recently Rebranding LSE’s Student Comms.
There’s been a bewildering amount of websites, digital campaigns, email journeys, video, digital strategy and advertising, brand activations, animations and more – only some of which made the cut for the short video we’ve put together to celebrate this work.
And we’ve seen a lot in those two decades. The shift from traditional print marketing to dynamic digital campaigns and experiences, the evolution of student recruitment strategies, and the growing emphasis on brand differentiation in an increasingly competitive market.
We ensure the institutions we work with remain relevant, effective and prepared for what’s to come – because the education sector is evolving at pace. But the opportunities that lie ahead are exciting.
The continued integration of technology, huge advances in flexible learning, and ensuring our campuses and learning environments are inclusive and equal for all, are just some of what we’re seeing. I’d love to know what you think.
So, thank you to all the universities, colleges, and business schools that have trusted us with your vision over the last 20 years – we’re proud to have played a part in your successes.
Take a moment to watch the video above – it offers a quick look at the work we’ve been proud to deliver.
