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Recent highlights
and greatest hits.

Crisis

Regular giving DRTV advert

An image showing creative from IWF's behaviour change campaign: Think Before You Share
The Internet Watch Foundation

Behaviour Change Campaign

  • 122 million impressions
  • 350,000 clicks
  • 94% of viewers on Youtube watched the video to the end
AGE UK

Christmas Campaign

  • +£1m total appeal income
  • 179 % of email fundraising target hit
  • +29 % increase in brand impressions year-on-year
British Red Cross

Warm mail campaign

  • £1.15 million generated in gross income
  • £17.32 ROI (vs. £11.21 target)
  • £41.63 Average gift (vs. £32.51 target)
ACCA

Member Engagement Campaign

  • 17k unique visits per month
  • 71k page views
  • 620 story submissions – and more being added!
Mind

Christmas Campaign

  • 131% of target for direct mail
  • £332.4k over target for digital donations
  • 17% increase in average gift
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