For our creative and strategy teams, there’s nothing more exciting than a clean slate.
And when it comes to fundraising propositions and visual identities, we love finding the truth of what charities do – and using it to inspire generations of committed supporty.
So when Barts Charity came to us wanting to start fresh, and build an inspiring fundraising programme from the ground up, we were buzzing. Especially because of the incredible work the charity does for research, patient care and staff support across the five hospitals in Barts Health NHS Trust.
Our research showed that Barts Charity’s audiences were more inspired by the small, tangible areas of impact – like the charity’s phone chargers in A&E, or the presents at Christmas.
We also learned that the charity’s superpower was in human connection. Moments where, in the stress and high emotion of the hospital, warmth and kindness shine through.
what we did
- Strategy
- Legacy proposition
- Direct mail
- Digital
- Press
- Shop collateral
That’s what led to our fundraising proposition: through it all.
A powerful, emotional case for support, this proposition taps into the determination, warmth, and love at the heart of Barts Charity’s offering.
From there, we produced a fundraising toolkit – so that internal teams could take the proposition and run with it. Next, with this strong foundation, we were ready to help bring Barts Charity’s fundraising to life.
And we started big – producing a suite of 18 fundraising vinyls for display in nearly 100 different locations around Barts Health’s five hospitals.
It was a logistical challenge, but together with the team at Barts Charity, we tackled it meticulously.
We tailored each piece of creative to make sure we were being sensitive to its context. Hospitals are emotional places – full of highs and lows – and it was essential that we were attuned to our audiences’ range of experience.
We couldn’t be more proud of what we’ve produced so far, helping Barts Charity relaunch their fundraising – and raise income that will support their brilliant work, long into the future.
